The collection
Being open about paid and gifted content: when a disclosure is needed, where readers and viewers will actually see it, how to label affiliate links and what to avoid.
Disclosure Rules
A free product you keep or review is a connection readers should know about, even when you are unpaid. Learn what counts as a gift, how to word the disclosure and how to handle a disappointing item.
Disclosure Rules
Vague tags, buried labels and forgotten older posts are common sources of disclosure problems. Learn how to spot each mistake in your own content and fix it before your audience notices.
Disclosure Rules
An affiliate link pays you a commission when people buy, so readers need a plain label next to it. Learn clear wording, where to place labels and how to keep links accurate.
Disclosure Rules
A disclosure is needed whenever a relationship with a brand could affect how readers weigh your opinion. Learn which payments, gifts and perks count and when no label is required.
Disclosure Rules
A sponsorship label only works if people notice it before they decide to scroll past. Learn where to put it in captions, videos, audio, images, carousels and live streams.
