Platform Basics
Choosing one platform to start with
Starting on one platform makes it easier to learn what works. Learn how to match your audience, format and weekly time to a platform, and set a trial period before adding another.
The collection
Platform Basics
How content platforms differ: formats, profiles, how feeds decide what people see, community guidelines and choosing where to start without spreading yourself too thin.
Platform Basics
How recommendation feeds decide what people see
Recommendation feeds rank posts using many signals, including how viewers respond and what they already watch. Learn what creators can influence and what sits outside their control.
Platform Basics
Reading community guidelines before you post
Community guidelines set the rules that decide whether your posts stay up and your account keeps its reach. Learn which sections to read first and how to check them before you publish.
Platform Basics
Setting up a creator profile that explains who you are
A creator profile should explain who you are, what you make and why someone should follow you. Learn how to choose a name, write a short bio and keep your details consistent.
Platform Basics
Short-form video and long-form writing: choosing a format
Short-form video and long-form writing reward different habits. Compare the effort, pace and payoff of each, then run a fair test before you choose one as your main format.
Platform Basics
What to know before cross-posting the same piece everywhere
Cross-posting saves time, but the same piece rarely fits every platform unchanged. Learn what to adapt for length, tone and community norms, and how to avoid repetition fatigue.