How to write a simple creator media kit

A media kit is a short document, usually one to three pages or a single web page, that tells a brand who your audience is, what kind of work you make and how to reach you. Brands that work with creators often ask for one early in a conversation, so a clear version ready to send saves time for both sides. It does not need the polish of a magazine layout. Its job is to make your facts easy to find and easy to check.

A useful kit answers the questions a marketing contact would otherwise send in a long email thread. What do you cover? Who watches or reads it? How large is the audience? What have you made before? How do you get in touch? If the document answers those five points on its first page, a brand can decide quickly whether a conversation is worth having.

Start with the basics

Open with your name or handle, a single sentence describing your content and the platforms where you publish. Keep that sentence concrete. A line such as "beginner cooking videos for people who cook for one or two" tells a brand far more than "lifestyle content," because it names both a subject and a viewer. If you publish in more than one language, or your audience is concentrated in one region, say so near the top, since that decides which campaigns fit. Mention the kinds of products or services you are willing to feature, stated as categories rather than as a long list of exclusions.

List each platform with its follower or subscriber count, and write the date you took the number beside it. Counts change from day to day, so the date tells the reader how fresh the figure is. A kit that shows a count without a date invites questions you cannot answer later. Use one consistent visual style throughout, with your profile image, two or three colors and a readable font, so the kit looks like it belongs to the same creator as your posts.

Audience facts and past work

Use the analytics each platform provides for your own account rather than estimates from third-party tools. Most platforms offer audience breakdowns by age range, location and, where the platform reports it, gender. Quote the top countries or regions and the most common age bands, and state the time window they cover, such as the last 90 days. If a breakdown is not available to you, leave it out rather than guessing. Present demographics as the platform reports them, and keep age ranges as ranges, so anyone who checks the figure against the original report sees the same thing you quoted.

Engagement rate is the figure most often misread. Define it in one line, for example "likes, comments and shares divided by accounts reached, across posts from the same period." Creators calculate it in different ways, so the definition matters at least as much as the number. Quote a rate only for posts you can list, and do not let one unusually successful post stand in for your normal results.

Past work should be short and selective. Three to five examples, each with a title, a date, the format and one measurable result such as views or saves, will do more than a long gallery. If you have done paid work before, say so and show it plainly. A brand that finds an undisclosed sponsored post after reading your kit will trust the rest of the document less, and that trust is hard to rebuild.

Offers and contact details

Describe your offers in terms of formats and deliverables, such as a short vertical video, a feature post, a newsletter mention or a series of three posts. For each format, state what is included, how many revisions you allow, how long you need to deliver after approval and how long the brand may reuse the content. Usage rights are often the least understood part of a deal, so spell out where the content may appear and for how long.

If you show rates, label them as starting points and say what they cover. Some creators leave rates off the kit and share them in a reply, which keeps the document easier to update. Either approach works. What matters is that the reader knows how to take the next step and that you can deliver what the kit describes.

Finish with one contact email address that you check regularly, and say how quickly you usually reply. Add a management contact only if someone handles deals for you. A PDF is easy to attach and forward, while a web page is easier to update, so many creators keep both. If you do, make sure the two versions are identical in content, so a brand never receives two different sets of numbers.

Date the document and include the date in the filename, so you can tell old versions apart when you send the file. Review the kit after each finished campaign and before every new round of pitching. Replace outdated numbers, remove any example you would not want a brand to judge you by and check that the offers still match the work you want to do next. A kit that reflects your recent output is more persuasive than one that lists a single standout result from long ago.